This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a growing, science-backed eCommerce wellness brand focused on education, credibility, and building long-term customer relationships. As the business scales, they are prioritizing more intentional lifecycle marketing ownership to improve engagement, retention, and visibility across email and CRM channels. The brand works with multiple creative and marketing partners and is seeking a dedicated specialist to bring structure, consistency, and data-driven decision-making to the customer journey.
Location
Fully-Remote | 8:30 AM - 5 PM PST
Role Overview
The Lifecycle Marketing Coordinator will fully own lifecycle marketing execution, with responsibility for building, optimizing, and reporting on email performance across the customer funnel.
This role is responsible for turning customer data into actionable insights and continuously improving engagement, retention, and revenue through structured testing and optimization. It is a senior, hands-on position that operates autonomously while collaborating closely with the Marketing Manager to ensure lifecycle initiatives align with broader marketing efforts.
Key Responsibilities
Lifecycle Ownership
Manage and optimize existing lifecycle email flows, including welcome, post-purchase, retention, reactivation, and abandoned flows
Maintain consistent tone and positioning aligned with the brand’s educational, science-based approach
Campaign Execution & Optimization
Build, launch, and manage email campaigns and automated flows within Klaviyo
Own segmentation logic and personalization strategies to improve relevance and engagement
Continuously refine campaigns and flows based on performance data and customer behavior
Align email planning and execution with the broader marketing calendar through established workflows
Testing & Performance Improvement
Plan and execute structured A/B tests across subject lines, content, layout, timing, and offers
Analyze test results and apply insights to improve lifecycle performance over time
Establish testing frameworks that support ongoing optimization rather than one-off experiments
Reporting & Analytics
Own monthly reporting on lifecycle performance, engagement metrics, and revenue contribution
Translate data into clear insights and recommendations for leadership and the Marketing Manager
Support attribution analysis and performance reviews across channels
Tools & Creative Collaboration
Work extensively within Klaviyo to manage flows, campaigns, and segmentation
Incorporate customer reviews and feedback into lifecycle strategies.
Coordinate with designers through Figma to review layouts and creative assets
Participate in weekly team meetings and all-team huddles to stay aligned on priorities, performance, and culture
Qualifications
Experience
Senior-level experience owning email marketing and CRM programs end-to-end
Proven background in eCommerce lifecycle marketing
Hands-on experience with Klaviyo and Okendo or similar email and review platforms
Skills
Strong analytical and reporting capabilities with comfort in presenting insights
Deep experience with automation, segmentation, and testing methodologies
Clear, professional written and verbal English communication
Strong ownership mindset with the ability to operate autonomously
Detail-oriented with a performance and optimization focus
Collaborative and proactive in cross-functional environments
What Success Looks Like
A clearly defined and well-executed lifecycle marketing strategy
Improved customer engagement, retention, and revenue attribution
Consistent, actionable reporting that informs broader marketing decisions
Ongoing optimization driven by structured testing and data analysis
Opportunity
This role offers the opportunity to take full ownership of a critical, revenue-driving lifecycle channel while working closely with a collaborative marketing team. You will have a direct impact on customer engagement and retention, with the autonomy to build structure, apply data-driven insights, and elevate lifecycle marketing as the business continues to scale.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
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