ALAF LTD JOBS Trade Marketing Manager

TRADE MARKETING MANAGER (DAR ES SALAAM

Reference Number

AL2406202201

Description

• Ensure staff adherence to Security, Health, Safety, and Environmental procedures • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and within the approved Marketing budget. • Improving brand presence and campaign execution across trade through excellent in-store planning, execution, and tracking in alignment with the annual marketing plan • Assist in the management of the product pricing strategy and trade marketing investments to support and deliver long-term growth • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams • Plan and manage trade visibility programs and initiatives at trade and ensure relevant messaging on all POS/BTL communication materials • Consistent dealer engagement through training and regular visits to ensure that the brand is visible, and distributors are engaged on ALAF products. • Responsible for competitive tracking and marketplace feedback, competitive reports, pricing reports, merchandising reports, local market economic factors, trade changes and trends. • Provide trade marketing inputs into new products development • Maintain good customer relationship between ALAF and its distributors • Manage the quarterly market surveillance process by ensuring the timely collection of samples and submission of reports to the Marketing Manager.

Requirements

• A degree in Marketing, Business Administration, or related field • A minimum of 3-5 years experience in trade marketing. • Prior experience in Trade Marketing. • Have strong analytical skills and comfortable dealing with numerical data. • Capable of thriving in a matrix environment and adept at influencing and coordinating with different stakeholders. • Strong knowledge of the consumer industry • Experience analyzing large amounts of data and trends • Strong interpersonal and communication skills and the ability to work effectively within a diverse workplace. • Excellent Communication, Planning, and Organizing skills • Ability to use independent judgment and to manage and impart confidential information. • Advanced analytical, evaluative, and objective critical thinking skills and the ability to effectively summarize and present information. • Listening skills as well as the ability to think creatively

Work Level

Senior Management

Job Type

Permanent

Salary

Market Related

EE Position

Location

Dar es Salaam
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