Job Title. Sales executive
Company . Pesapal
Location. Arusha Tanzania
Job Type. Full time
About Pesapal
Pesapal is the leading payment services company with local know-how in building payments and business tools for Africa. Since 2009, Pesapal has empowered tens of thousands of African businesses and entrepreneurs to collect payments online and in person via mobile phones, cards, and bank transfers, backed by popular digital tools for ticketing, reservations, reporting, inventory, merchant credit, and APIs.
We support growth for everyday businesses across Africa, providing a secure, convenient, and effortless tech-enabled infrastructure tailored to enable them to thrive and deliver seamless payment experiences for their consumers. We are on track to connect a million African businesses to digital payments, e-commerce, and the global financial system by 2030.
Job Summary
The Sales Executive is a six (6) month contract, on-site role based in Arusha. This role is responsible for driving sustainable revenue growth by acquiring new merchants, supporting rapid activation, and growing transaction volumes within an assigned territory in line with the country's commercial objectives.
The role requires a strong focus on pipeline generation, conversion, relationship management, and disciplined CRM usage to ensure predictable and scalable revenue performance. The ideal candidate is target-driven, commercially astute, and skilled at consultative selling within the retail and SME segments.
What Success Looks Like At Pesapal
1. Deliver Exceptional Results:
Achieves and exceeds assigned Revenue targets, consistently contributing to Pesapal's overall commercial performance.
Drives rapid merchant activation and ensures sustainable transaction growth in line with Transaction volume targets.
Maintains a healthy and qualified sales pipeline aligned with revenue and acquisition goals.
Demonstrates disciplined execution, accurate sales forecasting and predictable conversion of prospects into active merchants.
2. Solve for Our Customers:
Understands merchant needs and recommends tailored payment solutions that maximize transaction activity.
Proactively identifies opportunities to upsell and cross-sell products to increase both revenue and transaction value.
Ensures high merchant satisfaction and supports early-stage activation to accelerate platform usage and transaction volume growth.
Onboards new merchants effectively, contributing to Merchant Acquisition Targets.
3. Together, We Do Great Work:
Collaborate effectively with Marketing, Product, Risk, Tech, and Operations teams to support merchant acquisition and activation.
Shares market intelligence and customer insights to improve offerings and pipeline conversion.
Supports team initiatives and contributes to collective achievement of Revenue, Merchant Acquisition and Transaction volume Targets.
4. Own Our Outcomes:
Takes full accountability for achieving assigned targets across all three metrics.
Maintains accurate CRM records, timely reporting and structured follow-ups to drive results.
Continuously evaluates pipeline and merchant engagement to identify opportunities for improvement and sustained performance.
Ensures adherence to internal policies and compliance standards while maintaining high commercial impact.
Key Responsibilities
Merchant Acquisition & Revenue Growth
Identify, prospect, and onboard new merchants within the assigned territory.
Drive sustainable revenue growth by delivering against assigned commercial targets.
Conduct product demonstrations, develop proposals, and negotiate deals within approved pricing guidelines.
Convert prospects into successfully onboarded merchants through effective follow-through and structured sales execution.
Pipeline & Sales Execution
Build and maintain a healthy sales pipeline to ensure strong conversion rates and predictable revenue performance.
Proactively manage leads through the full sales cycle — from prospecting to closure and activation.
Ensure timely and consistent follow-up on all leads in line with defined SLA timelines.
Maintain disciplined and accurate CRM records to support forecasting and performance visibility.
Merchant Activation & Portfolio Growth
Support smooth merchant onboarding in compliance with KYC and internal approval procedures.
Proactively monitor early-stage merchant activity to ensure timely activation and consistent transaction flow.
Engage merchants post-onboarding to address adoption barriers and accelerate transaction growth.
Build and maintain long-term merchant relationships to drive retention, portfolio stability, and account growth.
Identify opportunities to deepen merchant engagement, increase payment volumes, and expand product usage.
Reporting & Cross-Functional Collaboration
Submit periodic sales reports highlighting performance, pipeline status, and improvement areas.
Stay informed on market trends and competitor activity within the territory.
Collaborate with Marketing, Product, Risk, and Operations to resolve onboarding or operational challenges efficiently.
Share field insights to strengthen overall commercial effectiveness.
Must-Have Job Requirements
Bachelor's degree in Sales & Marketing, Business Administration, or a related field
Minimum of 2 years' proven experience in B2B sales or business development
Demonstrated track record of achieving or exceeding Revenue and Acquisition targets
Strong understanding of retail and SME market dynamics
Proficiency in MS Office and CRM systems
Strong negotiation and closing skills
Fluency in written and spoken English and Kiswahili
Personal Attributes:
Excellent relationship management and interpersonal skills
Strong communication and presentation abilities
Results-oriented with strong commercial acumen
Self-motivated and disciplined in execution
Strong research, planning, and reporting skills
Why Join Us?
Innovative Environment: Opportunity to work on cutting-edge financial technology products and services
Professional Growth: Access to opportunities for skill development, training, and career advancement. We believe in investing in our people and helping them reach their full potential.
Impactful Work: Be part of a passionate team transforming the African financial Landscape.
Dynamic Work Culture: Be part of a dynamic, fast-paced environment where you experience a myriad of exciting challenges, opportunities, and thrilling adventures.
Equity & Inclusion Statement
Pesapal is committed to fostering a diverse and inclusive work environment where all individuals are valued, respected, and have equal access to opportunities for growth.
We believe that diverse perspectives enhance our creativity, problem-solving abilities, and overall success.
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