TRADE MARKETING & BRAND COMMUNICATION EXECUTIVE
Media, Dar Es Salaam, Tanzania
The role holder will be responsible for the following: • To deliver marketing interventions for our esteemed direct and indirect Channel Partners within the designated region with the intent of growing subscribers’ base and revenue.
JOB DESCRIPTION
- Implement, monitor and manage all agreed Brands and Marketing Plans for the Direct and Indirect Channel Partners (Mega Dealers, Super Dealers, Branded Stores, Moms & Pops, LMOs, Retail stores etc) within the designated region
- Formulate, develop, initiate and brief in relevant, suitable and cost-effective Marketing Initiatives (advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand and equity for client's brand across the Channel
- Develop and implement Channel Partners’ growth plan in line with Financial Year target.
- Develop and implement a trade marketing PICOs across channels to be replicated in all POSstablish key requirements for ATL & BTL inclusion within the annual Channel Partners plans and joint advertising campaign for the region
- Ensure Channel Partners produce effective customer experience and service to end-users
- Take delivery and stock of all out and in-bound marketing consignments (Promotional Items) to ensure contact delivery and accountability and manage payment to courier operatives and agencies
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers and production managers, to market products and services
- Execute brand activities on-ground, ensuring optimum cost management
- Regular feedback to Manager regarding the following: Trade development Success with promotions / displays
- Drive brand sales performance
Experience: 5 years
Education Level: Degree
Qualifications: 5 years senior Sales and Marketing/ Product management experience
Knowledge Of Marketing Management and Customer Centric
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