Marketing Manager Jobs at TALA Tanzania Dar es salaam

Job description

We are looking for a data-driven and consumer-focused marketing professional to join our
Tanzania office. This role will be driving growth, engagement, and go-to-market execution for different acquisition channels. If you're passionate about bringing innovative products to consumers, thrive between analytical and creative projects, and embrace a fast-paced and dynamic environment, we’re excited to meet you!

Responsibilities

• Lead efforts on localization of brand strategy
• Identify unique digital, traditional, offline, and partnership channels
• Work closely with the US team to recommend and implement channel strategy
• Be accountable for ad spend and lead efforts on driving down acquisition costs
• Manage vendor relationships, contracts and service providers
• Deal with regulatory permits required for activating a channel
• Ad Hoc projects as they arise, we are a start-up after all!

Requirements

• 5+ years experience in a B2C marketing role; preferably of a digital product/service and/or a technology startup
• 3+ years experience in offline marketing
• Experience working with external agencies and other vendors
• Native TZ Swahili and English fluency
• Ability to work in a dynamic environment with the ability to adapt to change and re-prioritize

Preferred Skills & Experience

• Experience working with multinational companies
• Familiar with telco/tech/finance sector in TZ
• Communication and influence skills
• Familiarity with consumer finance products & services

We strongly believe that inclusion fosters innovation and we’re proud to have a diverse team with a wide variety of backgrounds and experiences. We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Tala

Tala is a mission-driven, mobile technology and data science company that’s opening up financial access for underserved people globally. Tala’s smartphone app uses alternative data to deliver instant credit and help customers build their financial identities. Unlike traditional credit scoring, Tala's proprietary underwriting models draw on thousands of mobile data points including network diversity, social connectedness, geographic patterns, and financial transactions to score customers in real time, without a need for formal credit history. Tala is headquartered in Santa Monica with additional offices in Nairobi and Manila.

Tala, formerly known as InVenture, is backed by IVP, Ribbit Capital, Lowercase Capital, Data Collective, Collaborative Fund and other leading venture and impact investors. In 2016, Fast Company ranked Tala as one of its top 10 companies in Money, and Forbes named Tala as one of the top 50 FinTech companies in the world. Additionally, Tala’s work has been highlighted by Forbes, the New York Times, the Financial Times, the Wall Street Journal, TED, and Wired, among others. Tala is headquartered in Los Angeles with additional offices in Nairobi and Manila.

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