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Digital Marketing Manager
The Digital Marketing Manager oversees the digital marketing strategy and its implementation for the company.
Duties of the Digital Marketing Manager:
Devising strategies to drive online traffic to the company website, mobile site and Apps.Tracking conversion rates and making improvements to the website, mobile site and Apps.Developing and managing digital marketing campaignsUtilising a range of techniques including paid search, SEO and PPC.Overseeing the social media strategy for the company.Managing online brand and product campaigns to raise brand awareness.Managing the redesign of the company website, mobile site and Apps.Improving the usability, design, content and conversion of the company website, mobile site and AppsResponsibility for planning and budgetary control of all digital marketingEvaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements of the role
Bachelor degree in Marketing.Experience managing PPC, SEO and Affiliate programmes.
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