Kazi Aga khan University (AKU), Manager, Marketing And Communications

Based in Dar es Salaam, East Africa but working across East Africa, the Aga Khan University (AKU) is a private, international, not-for-profit University. AKU invites applications for the following position based in Dar es
Salaam, Tanzania:

Reporting to the entity Heads of Institute for Educational Development, School of Nursing & Midwifery and Postgraduate Medical Education, the Manager, Marketing and Communications will play a key role in developing and implementing the Marketing and Communications Strategy. The candidate will -have experience in conducting promotional activities in an international development organization or within the higher education sector in East Africa and will have been used to working with a range of media for the purposes of promotion, advocacy and fundraising.

Key Responsibilities and Functions:

Development and implementation of the AKU Marketing and Communications strategy in collaboration with the office of the Director, IED & SONAM
Develop marketing material and ensure that all content meets accuracy, consistency and University style requirements and the visuals, branding guidelines
Be responsible for the creation of timely marketing materials to support all programmes and research promotion
Ensure the effective utilization of the marketing mix including events, online and offline promotion, direct mail, PR etc
Update and implement the communications strategy in line with the umbrella communications strategy of the University
Write material for Internal and University-wide publications and for specific target audiences
Maintain relations with select print, broadcast and electronic media to promote the University's work
Conduct market research where required and track trends and analyse the competition to inform recruitment strategies
Monitor and evaluate the effectiveness of all marketing activities and campaigns
The above constitute the major activities but are not a comprehensive or exclusive list of the duties. These may vary from time to time to reflect the Institute's priorities but will not change the general character of the job or the level of responsibility entailed.

Applicant Profile
Essential

A relevant Master degree in Communications, Marketing, Journalism or related qualification
A minimum of 3 years' experience of working in the charity/development sector or higher education sector in East Africa and have an understanding of how to develop effective promotional material and conduct PR activities
Proven ability to design and execute marketing and communication campaigns with measurable results
Strong interpersonal skills, good communication skills and excellent organizational skills, with the ability to build good external relationships
Strong IT skills: MS Office (Word, Excel, Access, PowerPoint), email (Outlook), CMS and experience in digital marketing.
Experience of using marketing databases for communications activities
Exceptional English and Kiswahili communication skills: oral and written
Ability to work autonomously with a professional approach
Strong commitment to working in a multicultural environment that fosters diversity
Willingness to travel

TO APPLY
Please send your application, an updated CV and testimonials, including the names, postal and e-mail addresses, telephone/fax numbers of two professional references, addressed to the

Human Resources Office,

AKU - TIHE
P.O. Box 125,
Dar es Salaam
EMAIL hr.tihe@aku.edu

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