Ajira Mpya Vodacfone cellular Network Tanzania Brand Manager
Job description
JOB PURPOSE- Translate brand strategies into brand plans and go-to-market strategies.
- Implement brand strategy and marketing plan taking ownership of the brand’s performance.
- Translate the marketing strategy into a marketing plan so as to increase brand awareness
- Develop and co-ordinate the yearly brand and marketing calendars
- Works with creative agencies to ensure that execution is aligned with brand framework
- Lead creative development process.
- Manage brand budgets including monthly forecasting.
- Measure and report performance on brand and keeping track on product campaigns.
- Monitor performance of the brand campaigns including competitor activities and take corrective action where necessary.
- Monitor market trends and competitor activity identifying opportunities and key issues.
- Manage social media content from a brand perspective – make sure it aligns to brand values.
- Manage the production of marketing materials and literature.
- Manage all product launches and exhibitions as required.
- Manage and build relationships with agencies and suppliers.
- Implements and administers Marketing policies and/or programmes within guideline and establishes best practices and market standard
- Assists Head of Brand & Communication and general management level within the definition of marketing tactical plans for each product in order to ensure that tactical plans reflect strategic objectives.
- Relevant marketing or communication qualifications (degree level)
- Strong Project management experience with a clear focus on results
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Ajira Mpya Vodacfone cellular Network Tanzania Brand Manager
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Tuesday, November 21, 2017
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